CRM Evolution 2013

The CRM industry continues to mature, thanks largely to the recent revivification of one of CRM’s most time-honored principles—an improved customer experience. As a result, there are new ideas about customer engagement, more ways to get actionable insights about customers, and enhanced methods for gaining measurable business value from these interactions.

CRM Evolution 2013 offers an incredible amount of practical and strategic solutions that make a visit to the event worthwhile. Session topics include discussions on how to build the required components to give the customers the kind of experience(s) they are looking for; the value of analytics; case studies from the practitioners; multichannel strategies that work in an era in which a social customer demands so much more of a company; and metrics that a business can use to measure all of this. Plus, this is the event to attend to understand the latest relevant customer trends.