Exploration of Technology - Social Business - Must-have or hype?

Organizations that successfully transform into a Social Business can potenlially achieve great benefits among them the ability to deepen customer relationships, drive operational efficiencies and optimize the workforce.
Social Business is much more than a Facebook page or a Twitter account and also something that results in a lot more return on investment for an overall business.
During this session we will explain the advantages of incorporating Social Business tools into your existing business processes and show you which tools IBM can offer you to become such a real Social Business.